In today’s social media market there are many options for getting your dealership noticed, but what you do once you create your new Social accounts will determine your success. Two of the fastest growing online social sites, Facebook and Pinterest are the best ways to get your products out into the Social eye, and to attract a larger audience without a lot of leg work.
Looking for a new way to engage your customers on Facebook? Grow your audience with customer interaction and give them a reason to share your posts with their friends.
A great way to begin is to have a Facebook Photo Contest! Combining everyone’s love for visuals with the chance to win a great prize will create happy faces all around. For example, a photo contest that shares pictures of customer’s pets dressed in outrageous Halloween costumes or a pumpkin carving contest, are fun ways to get your customers involved with your Facebook account. They do require planning (like coming up with prizes and comprehensive rules), but they are worth the effort!
Here are a few things to consider when you are creating your contest…
- Require LIKES before entry. It wouldn’t make much sense for someone to win your contest that doesn’t like your dealership. You not only want customer engagement from this, but to reward someone who actually enjoys your dealership. You may even give them the opportunity to sign up for your email list too.
- Promote, promote, PROMOTE! Not just online, but also in house. Cross-promotion is great, and you want to utilize all forms of Social media, but make sure you are also promoting the photo contest in your dealership. Tell your Sales and Service teams to mention it to customers, as well as have signs promoting it throughout the dealership.
- Be Prepared! Customers expect that you will be able to follow through with the contest without any problems. You should test every aspect of it. You should assign responsibilities and set in motion marketing strategies beforehand.
- Use the submitted photos after the contest ends. After you have your fans take all these pictures, make sure to use them! A great prize for the contest could be that the winning photo gets featured on your Facebook page for a month. Remember to make using the submitted photos a condition for entering the contest.
New to Pinterest?
Pinterest (http://www.pinterest.com) As the third most popular social network in the world (driving more referral traffic on the web than Google+, YouTube and Linkedin combined.) it can be a bit overwhelming at first. Once you get your account up and running (which now doesn’t have a wait period) you can get ‘pining’ some great content.
One of the best ways to get visitors and contributors to your boards are to set up contests. Have your followers create a board around a specific theme (say Tailgating, 4×4, camping, accessories, etc) and make sure to have them link back to your web page, with keywords around that theme. Once that board is completed – anyone searching in Pinterest with those specific keywords in them will pull up a PIN from one of your followers and will then click back to your page! As a bonus, make it a Prize contest, and say give away a gas card for $25, and to share with their friends and families!
Here are a few tips to remember when using Pinterest:
- Make good use of your Profile. Put in all your information so viewers can know and trust your dealership.
- Use the official ‘Pin It’ Button. It is a simple add on to your browser that will allow you to PIN almost anything from anywhere on the web. We will add it to your emails to make sure your customers are engaged as well!
- Don’t just PIN pictures - You can also PIN videos!
- Connect Socially! Once you have your Pinterest account created, make sure to add your Twitter and Facebook information to the account. That way you can chose to share your PINS across your social networks, or personal web site.
- Use #hash tags. A Hash tag in Twitter is the same as in Pinterest. When someone does a key word search, it will read all the hash tags and preview the most relevant.
- Refrain from blatant sales tactics. The social network discourages its users, even marketers and businesses, from engaging in blatant self-promotion. It is suggested to get creative by pinning topics that showcase the lifestyle their brand represents, and to remind followers of your dealership when they think of something they need.
If you would like any help in setting up your Facebook account, or creating a social contest please don’t hesitate to call us at 925-461-4606 or email email@example.com.