What can CIMA Systems do to help make Social Marketing work for You?
Facebook, Twitter, YouTube, Blog, Pinterest, and Instagram to name a few. So many choices and so little time. Spending at least 6 hours per week on Social Marketing can develop a loyal fan base and increase your marketplace presence.
Here is how CIMA Systems can help:
Facebook is BIG, in October 2012 it exceeded 2 billion members. A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers. (1)
CIMA can assist by posting your Event coupons through THRUPONS. Coupons will appear on your Facebook page under Special Deals and also show on your timeline.
Twitter comes in as a strong second place winner for Customer leads.(1)
Tweet your Sales, Service and Parts specials and include a link to your Event on your website. Followers who are interested in your specials will have easy access to schedule service or research your vehicle inventories.
CIMA will provide a jpg or pdf of your Event template for you to post on your website. When you tweet it, add a link (tiny url) to your website page where the Event is posted.
Marketing over YouTube is much more indirect than buying keywords on search sites or putting banner ads on pages.
Post videos of your Vehicles, Sales Specials, Service Center, Parts Boutique and customers responses when purchasing a new vehicle or on the great Service they received. Make them fun and short.
CIMA can add video links to your email templates. Including video links will increase your YouTube audience/marketing reach by allowing your customers to forward to friends and family.
70% of Pinterest users say they use the site to get inspiration on what to buy. There are many ways to use Pinterest for positive-ROI benefits.
CIMA can provide images of your Sales, Service and Parts Events. You can pin these along with additional photos of your Vehicles and Accessories (promote your parts boutique), and Service department. If you place Accessories / Vehicles on Pinterest, CIMA can send targeted emails with links to your Pinterest account.
In the last few years, the use of Instagram by companies has skyrocketed. With millions of users, Instagram has become the perfect opportunity to get quick messages and photos to your target audiences.
Post new/used inventory in Instagram and encourage fans to share their own purchases by uploading photos and using the dealer’s hashtags. CIMA can promote your Instagram site in emails and include hashtags for contests. Through CIMA email you can encourage your followers to tag your pictures and then reward your customers with discounts and special offers for looking at your pictures.
In the U.S. alone audiences spend at least one half to three hours daily on social media. It is one of the largest time buckets on mobile devices. Social Media now generates more business exposure and lead generation than ever before. CIMA is here to help you make the most of your Social Marketing Opportunities!
(1) 2012 State Of Digital Marketing report from WebMarketin123