Posted on January 29th, 2010 by cima | No Comments »
Are your customers contacting you to see if their vehicle is ready yet? Timely customer communication is critical to maintaining customers for life and driving service profits. From the moment the appointment is made until the time your customers pick up their vehicle, how you communicate and the timeliness of those communications is one of the keys to how they rate their overall service experience.
*CIMA’s Vehicle Ready application is designed to CALL, EMAIL, or TEXT your customer when it’s time to pick-up their vehicle. Dealers utilizing this feature are saving up to 40 minutes a day per Service Advisor.
CIMA is currently offering special pricing for
Vehicle Ready application thru February 28th, 2010.
The Vehicle ready feature for us was the biggest selling tool for CIMA, we wanted our customers to know their vehicles were ready the moment the invoice was printed. CIMA does just that. The system seamlessly alerts our customer by phone, text or email that their vehicle is completed. We no longer have to rely upon the human memory to make that call, and better still, CIMA never calls in sick or is affected by being short staffed.
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Andrew Gates
Parts and Service Director
Sunland Ford
Victorville, CA. |
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*Available for ADP or Reynolds + Reynolds DMS only.
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Posted on July 27th, 2009 by cima | No Comments »
| Thursday used to be the slowest day of the week at Marty Cancila Dodge-Chrysler-Jeep in Florissant, Mo.But the store has gained “huge traction” in the service department on Thursdays, says Jason Dorton, the dealership’s fixed-operations director. The surge in business is due to the e-mail blasts he sends to customers every Wednesday morning, using software from CIMA Systems, he says.CIMA, for Customer Interactive Management Application, is a customer contact system that works within a dealership management system. The software automatically pulls vehicle, parts and customer data from the dealership system and uses the information to send marketing and advertising messages to customers by e-mail, text and phone.
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| Faster phonesDorton sees the system as an easy way to reach a lot of customers.”We can only call so many people with four or five people on the phones,” he says. CIMA can dial the dealership’s entire database of 30,000 people in about a day’s time, he says.
Dorton isn’t the only one taking notice of CIMA Systems. Former Chrysler Corp. Chairman Lee Iacocca invested in CIMA after seeing a product demonstration. He joined its advisory board in 2006 and promotes it in advertisements. “Iacocca will play a key role in providing guidance for future CIMA product offerings,” the company said in a news release.
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