Wagonmaster Group and CIMA Systems a Customer Interactive Management Application (CIMA) that serves as an automated business development center (BDC) for dealerships, are proud to announce a partnership that will bring CIMA’s communication solution to all of Wagonmaster Groups dealerships. CIMA’s patent-pending solution works in the background like a Virtual Business Development Center (BDC) for your dealership by capturing any vehicle, parts and customer data out of your dealer management system (DMS) and automatically communicates two-way unlimited marketing/advertising campaigns to your customer based on this data.

CIMA Systems has been rated as the number one Ownership Marketing System in the auto industry (as voted by thousands of dealerships on drivingsales.com). Dealerships that have implemented CIMA are seeing dramatic increases in revenue while decreasing their monthly expenses. Under the agreement, as a valuable customer of Wagonmaster Group we will co-op a major portion of your CIMA Systems billing to encourage you to take full advantage of their offering. Further, CIMA Systems is the Exclusive or Preferred Ownership Marketing System of several auto manufactures which also offer you special co-op toward your CIMA System.

Click HERE for more information on CIMA Systems.

CIMA Systems is pleased to announce that we have partnered with Mobile Productivity, Inc. (MPI) world class inspection system to offer you an interface between our products. Under this interface, CIMA Systems will integrate with your MPI system to allow for automatic email communications to your customers for any “Declined Service(s)” as defined within your MPI System. Running seamlessly in the background, CIMA will send each notification to your customers based on your desired time frame since the customer was in for the service they declined.

For more information on the MPI Interface, please contact your Account Executive or our office directly.

We at CIMA Systems are continually searching for new ways to promote your dealership offerings in an effort to drive more traffic into your dealership. Many of our dealers have had us design their Facebook and Twitter accounts, which have resulted in additional ways to market to your customers, their family and friends. We are proud to announce our new partnership with Thrupons (competitor to Groupons) which allows us to announce your CIMA generated email promotions automatically to your dealerships Facebook page, Twitter page and now Thrupons Social Buying Network. With CIMA Systems Now your customers can access all your deals through your CIMA generated emails, your website, your Facebook account and now via Thrupons.

For a small FLAT monthly fee, we will add custom features to your Facebook page, including a “Special Deals” tab that will always house your latest and greatest coupons. it’s automatic, you do nothing! Plus, we will work with you to gain more followers and traffic to your social sites, website and dealership. Partner with us to make the most out of your online presence. Ask us for a demo today!

We at CIMA Systems are excited to announce our new Customer Loyalty Rewards Program called CIMA Loyalty Rewards. As you know, People enjoy getting rewards and Customers are willing to buy more of your product when they’re rewarded for their loyalty to your brand.

In fact, 80 percent of customers who participate in a rewards-based customer loyalty program say their membership in the program influences their purchasing decisions.

Creating loyalty with your customers is the key to building your brand and increasing profits. A comprehensive, value-based customer loyalty approach builds loyalty with a broad set of customers. But even more importantly, it focuses on your most profitable customer profile—those who are frequent patrons, and those who buy a variety of your products and services. The program builds loyalty by rewarding these customers, and provides incentive to the casual customer to buy more goods. This strategy fundamentally changes your customers’ buying behavior so they buy more—and more frequently—from you.

If you are interested in seeing a demonstration of the new CIMA Systems Loyalty Rewards Program, please contact our office.

Well managed loyalty programs with superior customer interaction and follow-up can result in members spending on average twice as much per year as compared to non-members. MediaTrac^TM, a leading provider of customer loyalty and retention programs for auto dealerships, has announced that it has signed an agreement with CIMA Systems to use MediaTrac’s leading rewards-based loyalty and retention platform, LoyaltyTrac, to power a new comprehensive multi-level customer loyalty rewards program: CIMA Loyalty Rewards. CIMA Loyalty Rewards will be marketed by CIMA Systems and provide auto dealers with a fully integrated suite of tools to institute a customer loyalty program and manage the program with superior customer interaction and follow up. CIMA Loyalty Rewards will help grow Sales and Service business, while increasing customer loyalty and retention.

“It has always been our policy to listen to our dealers and add the best in technology to help them stay competitive. Our dealers have asked for us to provide them a loyalty rewards program and we teamed up with MediaTrac’s LoyaltyTrac due to their advanced technology in this area. The addition of CIMA Loyalty Rewards to our existing product set allows us to continue to remain the most advanced and complete Owner Marketing Communications System in the industry. CIMA Loyalty Rewards enables dealers to manage every possible customer touch point, be it email, phone, text, social networks, blog, loyalty rewards, etc. Dealers now have the most comprehensive and effective loyalty rewards program on the market,” said Gary Nixon, President and CEO, CIMA Systems.

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By the end of 2011, It’s projected that over half of the U.S. population will be using smartphones. This means your customers will be opening your emails more frequently on their phones instead of computers, and will likely not be connected to a printer while they are viewing your coupons. It’s time to start shifting from printable coupons, to mobile coupons.

How do you get mobile coupons added to your CIMA emails? It’s simple! Let us know you want your coupons to be valid on mobile, and we will add a line telling the customer they can show the coupon on their phone to redeem the offer.  When the customer comes in, have your cashier honor the coupon presented. Using mobile coupons is yet another way to make it easier for your customers to do business with you, and we’re here to help make the transition a smooth one.

We at CIMA Systems are proud to announce we have won the “Highest Rated” award for the category of Owner Marketing as well as CRM – Fixed Operations in the second annual DrivingSales Dealer Satisfaction Awards.  CIMA received the highest ranking for dealer satisfaction in multiple categories, as determined by the thousands of auto dealers who are part of the DrivingSales.com community.

We would like to thank you all for contributing your feedback which allowed us to be recognized for the high quality customer service we strive to provide each day. It is an honor to receive this award and it is important to us to continue meeting all your needs in the future.

Here are just a few updates on what we’re working on to improve your CIMA experience:

- Providing seasonal, holiday and custom pre-designed templates on a monthly basis

- Expanding our  library of manufacturer-specific  templates that comply with corporate standards

- Continually updating our email templates to match mobile-friendly trends

- Special Order Parts and Vehicle Ready Notifications are now available on demand

- CIMA Systems is now OpenTrack certified with DealerTrack, and now offers appointment pushback and Vehicle Ready and Special Order Parts Notification for 2^nd and 3^rd Tier DMS

Our goal is to help your dealership grow profits and satisfy your customers through the use of our available products and services. We will always need your help to know what we are doing well and what we can do to make your experience with us better. Please keep in touch so we can work together to make this year a successful one.

DMS data, to drive marketing campaigns and sell service, is especially effective right now. And those campaigns are even more powerful when you can use the exact communication channel that your customers prefer.

Interactive Automated Marketing and Customer Service Solution Ensures More Service Business for Auto Dealers

LEVITTOWN, New York – (February X, 2010) – Parayil & Mann Dealer Services Inc. (PMDS), today announced it has added the powerful CIMA Systems suite of service customer communications and profit-building tools to its DealerUps Customer Relationship Management (CRM) system.

Called ServiceUps, this module complements DealerUps front-end CRM, and adds dynamic, multi-platform customer communications and marketing tools to drive business in fixed operations departments.  ServiceUps communicates to customers in their preferred method – email, phone, text, Live Chat, etc. – and automatically so no opportunity to bring customers back into the service lane is missed.

ServiceUps powered by CIMA Systems, offers:

• AutoRemind: Unlimited marketing campaigns, including new service appointment reminders, vehicle ready notifications, special order parts arrival notifications, service thank you letters, service CSI surveys and service-due notifications, among others.
• AutoAppoint: Automated service scheduling that allows customers to schedule confirmed service appointments 24/7, 365 days a year via web or automated phone.
• S.M.A.R.T Service Menus: Interactive online service menus marketed proactively to customers based on each customer’s vehicle parameters. Dealers can capture more service business when customers know beforehand what services are required for their vehicle with respective prices.
• eCapture: An email appending tool which captures valid email addresses for those customers without one within the dealerships DMS.
• CIMAVision ROI Analytical & Reporting Tool: Reports regarding customers, communication ROI’s, employee productivity, customer satisfaction and revenues.

“One of our primary goals for 2010 was to add an effective set of tools to DealerUps for the service department to create a true full-fledged service and sales CRM. ServiceUps powered by CIMA Systems more than fulfills that goal,” commented Guy Manasse, DealerUps President.

“It was critical for us to offer a system that is both affordable and helps dealers find lost opportunities within their own service department database. The icing on the cake is that the CIMA System enables dealers to communicate all these marketing ideas with very little added cost, using email, the web, text, Live Chat, IVR and more in a single tool that is simple to use,” Manasse added.

CIMA Systems President & CEO Gary Nixon agreed. “ServiceUps added to the DealerUps CRM gives dealers the flexibility, speed and robust technology to communicate in all the emerging formats, interactively, to drive service business and retain more customers.”

PMDS’ DealerUps (www.dealerups.com) is a state-of-the-art CRM system that enables automotive dealers to effectively manage current and prospective customers from one database. Tracked and reported in real time is information such as Internet leads, sales, service, walk-ins, and incoming telephone calls.  Dealers can also receive and respond to any in-coming email leads using web-enabled cell phones, PDAs or iPhones, with all incoming and outgoing data captured and pushed directly into DealerUps and the customer’s record.

About CIMA Systems

CIMA Systems provides interactive automated marketing and customer service solutions to the automotive market. Its comprehensive software solutions enable dealers and automotive service businesses to communicate with prospects and clients throughout the client lifecycle. CIMA System’s automated, real-time, communications-management solutions provide immediate 24/7 customer feedback to front- and back-end marketing campaigns, resulting in higher sales, increased client interaction and lower overhead. For more information, visit www.cimasystems.net.

About Parayil & Mann Dealer Services, Inc.

Parayil & Mann Dealer Services, Inc. (PMDS) is a privately held automotive consulting and technology company specializing in the optimization of dealership processes and customer relationship management (CRM). PMDS is lead by industry experts with more than four decades of extensive automotive retail experience. The company has headquarters in Long Island, New York and regional offices in Dallas, Texas.  For more information visit www.dealerups.com.