CIMA Systems Blog

PLEASANTON, Calif. – Feb. 4, 2008 – CIMA Systems, a Customer Interactive Management Application (CIMA) that serves as an automated business development center (BDC) for dealerships, today announced it has partnered with Chrysler LLC to provide automated marketing and communications applications to its  Chrysler, Jeep_® and Dodge dealerships. Under the new program, Chrysler has privately labeled the new system Chrysler Interactive Management Application (CIMA). It’s available immediately through Chrysler’s “Dealer Connect” Web site. 

ROCK HILL, SC — Feb. 4, 2007 — Insignia Group, a leading provider of dealership Accessory Sales Systems, announced an integration alliance with CIMA Systems, a customer interactive management application. Through the alliance, Insignia and CIMA Systems will offer mutual dealership clients special pricing on the combined systems. The integrated solutions will provide tools to leverage communications with retail customers while capturing increased profits through accessory sales, promotions, and regular dealership service visits. The combined systems will enable dealers to efficiently track and maintain accurate customer data; manage multi-faceted customer communications programs; and evaluate response.  

 “We are excited to be working with CIMA Systems to further simplify the sales process,” said David Copp Stringer President of Insignia Group. “Our joint solution will give dealers the latest technology based tools to reach and engage their customers.“ 

By joining together, Insignia and CIMA Systems will provide dealers a powerful marketing platform for staying in touch with customers. Dealerships will now be able to leverage CIMA’s powerful marketing platform to link directly to the Insignia accessory sales system.  This allows customers to see dealer pricing and accessory promotions specific to their vehicle and place accessory orders immediately. If the accessory is special ordered, CIMA will automatically notify the customer once the accessory arrives and allow them to immediately schedule an on-line service appointment to get it installed.

 “We at CIMA are excited to provide our customers yet another valuable integration which will drive business into their dealership. The integration between CIMA and Insignia will result in dealers selling more accessories while meeting our motto of “Make it easier for your customers to do business with you””.   – Gary Nixon, President & CEO of CIMA Systems, Inc. 

See the systems demonstrated together in booth 3133W at the NADA Expo February 9-12, 2008.

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PLEASANTON, Calif. – October 2, 2007 – CIMA Systems, a Customer Interactive Management Application (CIMA) that serves as an automated business development center (BDC) for dealerships, today announced they’ve been selected by Suzuki Motor America as a preferred marketing vendor.  

CIMA’s automated communication system captures any vehicle, parts and customer data from a dealership management system (DMS) and communicates two-way unlimited marketing/advertising campaigns to any dealer customer based on the data extracted. In addition, communication to each customer is delivered to them in the way they prefer, i.e., phone, email or text. With the CIMA base system, dealerships will receive CIMA’s patent-pending automated reminder system, automated appointment system (phone or web) and advanced reporting tool (CIMAVision). CIMA enables dealers to communicate with their customers in the way they prefer and includes the ability to attach e-coupons to up sell additional products and services. Customers can then use the automated system to schedule their appointment via a toll free phone number or online. Before their appointment, CIMA will automatically contact the customer with an appointment reminder, using their preferred method of communication.  

In this way, CIMA is providing Suzuki dealerships a complete service and parts process, giving them the best chance to break through the marketing clutter and garner additional in-store leads and service revenue.  

“We’ve been working closely with Suzuki over the past year and are thrilled to be selected as a preferred Suzuki vendor,” said Gary Nixon, President and CEO of CIMA Systems. “The dealerships currently using our system have seen phenomenal return on investment numbers, and we look forward to helping Suzuki dealerships lower their no-show rate, increase upsells, better track their success with reporting and ultimately increase sales in their dealerships.”   

Dealers utilizing the CIMA System will receive special co-op dollars, on top of reduced pricing, from Suzuki for using this forward-thinking marketing technology.  For more information on CIMA Systems, or its products, please visit www.cimasystems.net or call 925-461-4600.

 CIMA Systems is honored to be selected as the only totally-automated, technology-based endorsed marketing partner for Mitsubishi Motors of North America, Inc. Diamond Care Service Marketing Program.

Mitsubishi offers special pricing and co-op assistance for their dealers. “We are extremely proud to be chosen as one of Mitsubishi’s preferred marketing partners for the Diamond Care Service Marketing program and know that by working together, we can ensure each Mitsubishi dealer creates more compelling and profitable marketing campaigns this year,” said Gary Nixon, President and CEO of CIMA Systems.

More information on our website.