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CIMA Systems ranked at the top of DrivingSales Vendor Ratings in the Fixed Ops category in 2013

Posted on February 1st, 2014 by CIMA Systems  |  No Comments »

 CIMA Systems ranked at the top of DrivingSales Vendor Ratings in the Fixed Ops category in 2013

CIMA Systems Top Rated Vendor in Fixed Operations Category for Dealer satisfaction

Pleasanton, CA – January 24, 2014 – CIMA Systems has been ranked as the “Top Rated” Fixed Operations vendor in the fifth annual DrivingSales Vendor Rating for 2013.

“We at CIMA Systems continue to be blessed in receiving this prestigious rating, making this the fifth year in a row”, said Gary Nixon, President & CEO, CIMA Systems. “We are so fortunate to have such dedicated employees that truly give it their all to customer satisfaction as well as product development/enhancements”. “Our continued 5 star rating from our dealership partners is a wonderful tribute to our entire team”. 

CIMA Systems works like a Virtual Business Development Center using multi-platform marketing and communications to enhance customer loyalty and drive vehicle, services and parts sales to dealerships. Their unique product can replace one to five vendors and drive down dealership expenses while providing dealership management with insightful demographic insight, and sales and marketing data to fine-tune their sales and marketing efforts.

“We congratulate CIMA Systems their ‘Top Rated’ Fixed Operations status and for being recognized by its dealer customers for high levels of excellence and customer satisfaction,” said DrivingSales CEO and Founder Jared Hamilton. “In our fifth year, we feel especially proud that DrivingSales Vendor Ratings continues to help dealers make smart and informed decisions through thousands of peer reviews that lead them to service providers such as CIMA Systems.  We congratulate CIMA Systems on being recognized for top notch performance by the people to whom their services count the most: the dealer community.”

DrivingSales measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings.  DrivingSales.com Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

About CIMA Systems

CIMA Systems patent-pending solution was founded in 2001 with the goal of creating an automated customer interaction tool for the automotive Industry. Today the application helps serve as a 24 hour, automated/virtual business development center (BDC) and is a leading marketing and communication tool used at dealerships throughout North America. CIMA helps dealers retain and engage prospects and customers alike by delivering messages in the way they prefer: phone, email, text, Blog, Social Media, Mobile App and Hosted Live Chat. In addition, CIMA’s ongoing marketing promotions help dealers maximize profits at each touch point in the customer relationship and vehicle life cycle. To find out more about CIMA, visit www.cimasystems.net or call 866-461-CIMA (2462).

 

About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships.  DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success.  Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe.  To learn more about the DrivingSales community, training or performance analytics visit DrivingSales.com, DrivingSalesUniversity.com and DrivingSalesData.com

 CIMA Systems Media Relations:
Michele Wagner ( mwagner@cimasystems.net ),  925.461.4607

 DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 949.307.1723

 

 

Cima Systems With Driving Sales Dealer Satisfaction Award 2014

Posted on January 24th, 2014 by CIMA Systems  |  No Comments »

CIMA SYSTEMS WITH DRIVING SALES DEALER SATISFACTION AWARD

CIMA Systems receives a “Top Rated” Award for Dealer Satisfaction in Owner Marketing Category

Pleasanton, CA – January 24, 2014 – CIMA Systems is the recipient of a “Top Rated” Owner Marketing award in the fifth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo.

“We at CIMA Systems continue to be blessed in receiving this prestigious award, making this the fifth year in a row”, said Gary Nixon, President & CEO, CIMA Systems. “We are so fortunate to have such dedicated employees that truly give it their all to customer satisfaction as well as product development/enhancements”. “Our continued 5 star rating from our dealership partners is a wonderful tribute to our entire team”.

CIMA Systems works like a Virtual Business Development Center using multi-platform marketing and communications to enhance customer loyalty and drive vehicle, services and parts sales to dealerships. Their unique product can replace one to five vendors and drive down dealership expenses while providing dealership management with insightful demographic insight, and sales and marketing data to fine-tune their sales and marketing efforts.

“We congratulate CIMA Systems on winning a ‘Top Rated’ Owner Marketing Award and for being recognized by its dealer customers for high levels of excellence and customer satisfaction, ” said DrivingSales CEO and Founder Jared Hamilton. “In our fifth year of presenting these awards, we feel especially proud that DrivingSales Vendor Ratings continues to help dealers make smart and informed decisions through thousands of peer reviews that lead them to service providers such as CIMA Systems. We congratulate CIMA Systems on being recognized for top notch performance by the people to whom their services count the most: the dealer community.

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at DrivingSales.com Vendor Ratings. DrivingSales.com Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real -time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

Full award results are available online at http://dealersatisfactionawards.com/. Award winners are showcased in the Q1 2014 issue of the DrivingSales Dealership Innovation Guide which, in addition to being distributed at the 2014 NADA Convention and Expo, is delivered to every new car dealership nationwide, as well as to the top 100 used car dealerships. For more information on the Dealership Innovation Guide, please visit: http://drivingsalesinnovationguide.com/.

Full award results are available online at http://dealersatisfactionawards.com/. Broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony will be available at www.drivingsalestv.com following NADA.

 

About CIMA Systems

CIMA Systems patent-pending solution was founded in 2001 with the goal of creating an automated customer interaction tool for the automotive Industry. Today the application helps serve as a 24 hour, automated/virtual business development center (BDC) and is a leading marketing and communication tool used at dealerships throughout North America. CIMA helps dealers retain and engage prospects and customers alike by delivering messages in the way they prefer: phone, email, text, Blog, Social Media, Mobile App and Hosted Live Chat. In addition, CIMA’s ongoing marketing promotions help dealers maximize profits at each touch point in the customer relationship and vehicle life cycle. To find out more about CIMA, visit www.cimasystems.net or call 866-461-CIMA (2462).

 

About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success. Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit DrivingSales.com, DrivingSalesUniversity.com and DrivingSalesData.com

CIMA Systems Media Relations: Michele Wagner (mwagner@cimasystems.net ), 925.461.4607

DrivingSales Media Relations: Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 949.307.1723

Your August Templates are Here!

Posted on August 1st, 2013 by Lisa  |  No Comments »

It’s hard to believe that summer is coming to end. It’s time to head back to school and Labor Day is just around the corner… but it is that time and we’ve provided you with templates for all of it!

CIMA would love to hear from you on our designs. Please leave your feedback on our blog form when you place your order!

Click Here to order. And don’t forget, it is always available on the right hand side of our blog under -Seasonal Email Template Order Form-

CIMA Systems and Social Marketing

Posted on July 29th, 2013 by Pam  |  No Comments »

What can CIMA Systems do to help make Social Marketing work for You?

Facebook, Twitter, YouTube, Blog, Pinterest, and Instagram to name a few.  So many choices and so little time.  Spending at least 6 hours per week on Social Marketing can develop a loyal fan base and increase your marketplace presence.

social media icons

 

Here is how CIMA Systems can help:

Facebook

Facebook is BIG, in October 2012 it exceeded 2 billion members. A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers. (1)

CIMA can assist by posting your Event coupons through THRUPONS.  Coupons will appear on your Facebook page under Special Deals and also show on your timeline.

coupon icon

 

Twitter

Twitter comes in as a strong second place winner for Customer leads.(1)

Tweet your Sales, Service and Parts specials and include a link to your Event on your website. Followers who are interested in your specials will have easy access to schedule service or research your vehicle inventories.

CIMA will provide a jpg or pdf of your Event template for you to post on your website. When you tweet it, add a link (tiny url) to your website page where the Event is posted.

 

YouTube

Marketing over YouTube is much more indirect than buying keywords on search sites or putting banner ads on pages.

Post videos of your Vehicles, Sales Specials, Service Center, Parts Boutique and customers responses when purchasing a new vehicle or on the great Service they received. Make them fun and short.

CIMA can add video links to your email templates. Including video links will increase your YouTube audience/marketing reach by allowing your customers to forward to friends and family. 

 

Pinterest

70% of Pinterest users say they use the site to get inspiration on what to buy.  There are many ways to use Pinterest for positive-ROI benefits.

CIMA can provide images of your Sales, Service and Parts Events.  You can pin these along with additional photos of your Vehicles and Accessories (promote your parts boutique), and Service department. If you place Accessories / Vehicles on Pinterest, CIMA can send targeted emails with links to your Pinterest account.

 

Instagram

In the last few years, the use of Instagram by companies has skyrocketed.  With millions of users, Instagram has become the perfect opportunity to get quick messages and photos to your target audiences.

Post new/used inventory in Instagram and encourage fans to share their own purchases by uploading photos and using the dealer’s hashtags. CIMA can promote your Instagram site in emails and include hashtags for contests. Through CIMA email you can encourage your followers to tag your pictures and then reward your customers with discounts and special offers for looking at your pictures.

In the U.S. alone audiences spend at least one half to three hours daily on social media.  It is one of the largest time buckets on mobile devices. Social Media now generates more business exposure and lead generation than ever before.  CIMA is here to help you make the most of your Social Marketing Opportunities!

(1) 2012 State Of Digital Marketing report from WebMarketin123

CIMA’s Latest Update | Increase your Dealership Reviews

Posted on January 31st, 2013 by CIMA Systems  |  No Comments »

Get your Customers talking – Increase your Dealership Reviews!

Now more than ever before, your customers continue to rate/review your dealership on various consumer review sites such as Yahoo Local, Insider Pages, DealerRater, Edmunds.com, Yelp, and Google+. These types of review sites are getting a lot of attention right now, and are expected to get even more in the future. Depending on the customer reviews on any of these sites, the exposure can affect your dealerships traffic, conversation rates and ultimately your business as a whole.

To help your business and your customers get the word out through these review sites, CIMA Systems has implemented an update to prompt your customers to leave reviews and/or comments on some of the top sites after completing a Sales or Service survey with favorable results for your business.

CIMA Systems currently sends out your Sales and/or Service Survey once the customer has purchased a vehicle or serviced their vehicle. Selective survey questions are rated on a scale of 1-5 (with 5 being the best). With this updated feature, when the average score of the customers survey totals an 80% score or better, CIMA will then ask them to please rate you on one of these sites: Yahoo Local, Insider Pages, DealerRater, Edmunds.com, Yelp, and Google+. Should you receive an overall survey score of less than 80%, the system thanks the customer for their survey as before this update.


Dealership Review Page Sample

By asking your customers that have already provided positive feedback for your business to rate you on various community based feedback sites, you can expand your customer base and reputation within the online community. This will help to spotlight your dealership and make a positive association to current and prospective customers.

Your surveys have already been automatically updated with this new release. Should you have any questions, please contact your CIMA Account Executive.

Social Media – Working When You’re Not!

Posted on September 21st, 2012 by Lisa  |  No Comments »

In today’s social media market there are many options for getting your dealership noticed, but what you do once you create your new Social accounts will determine your success. Two of the fastest growing online social sites, Facebook and Pinterest are the best ways to get your products out into the Social eye, and to attract a larger audience without a lot of leg work.

Looking for a new way to engage your customers on Facebook? Grow your audience with customer interaction and give them a reason to share your posts with their friends.

A great way to begin is to have a Facebook Photo Contest! Combining everyone’s love for visuals with the chance to win a great prize will create happy faces all around. For example, a photo contest that shares pictures of customer’s pets dressed in outrageous Halloween costumes or a pumpkin carving contest, are fun ways to get your customers involved with your Facebook account. They do require planning (like coming up with prizes and comprehensive rules), but they are worth the effort!

Here are a few things to consider when you are creating your contest…


Facebook

  • Require LIKES before entry. It wouldn’t make much sense for someone to win your contest that doesn’t like your dealership. You not only want customer engagement from this, but to reward someone who actually enjoys your dealership. You may even give them the opportunity to sign up for your email list too.
  • Promote, promote, PROMOTE! Not just online, but also in house. Cross-promotion is great, and you want to utilize all forms of Social media, but make sure you are also promoting the photo contest in your dealership. Tell your Sales and Service teams to mention it to customers, as well as have signs promoting it throughout the dealership.
  • Be Prepared! Customers expect that you will be able to follow through with the contest without any problems. You should test every aspect of it. You should assign responsibilities and set in motion marketing strategies beforehand.
  • Use the submitted photos after the contest ends. After you have your fans take all these pictures, make sure to use them! A great prize for the contest could be that the winning photo gets featured on your Facebook page for a month. Remember to make using the submitted photos a condition for entering the contest.

Pinterest

New to Pinterest?

Pinterest (http://www.pinterest.com) As the third most popular social network in the world (driving more referral traffic on the web than Google+, YouTube and Linkedin combined.) it can be a bit overwhelming at first. Once you get your account up and running (which now doesn’t have a wait period) you can get ‘pining’ some great content.

One of the best ways to get visitors and contributors to your boards are to set up contests. Have your followers create a board around a specific theme (say Tailgating, 4×4, camping, accessories, etc) and make sure to have them link back to your web page, with keywords around that theme. Once that board is completed – anyone searching in Pinterest with those specific keywords in them will pull up a PIN from one of your followers and will then click back to your page! As a bonus, make it a Prize contest, and say give away a gas card for $25, and to share with their friends and families!

Here are a few tips to remember when using Pinterest:

  • Make good use of your Profile. Put in all your information so viewers can know and trust your dealership.
  • Use the official ‘Pin It’ Button. It is a simple add on to your browser that will allow you to PIN almost anything from anywhere on the web. We will add it to your emails to make sure your customers are engaged as well!
  • Don’t just PIN pictures - You can also PIN videos!
  • Connect Socially! Once you have your Pinterest account created, make sure to add your Twitter and Facebook information to the account. That way you can chose to share your PINS across your social networks, or personal web site.
  • Use #hash tags. A Hash tag in Twitter is the same as in Pinterest. When someone does a key word search, it will read all the hash tags and preview the most relevant.
  • Refrain from blatant sales tactics. The social network discourages its users, even marketers and businesses, from engaging in blatant self-promotion. It is suggested to get creative by pinning topics that showcase the lifestyle their brand represents, and to remind followers of your dealership when they think of something they need.

If you would like any help in setting up your Facebook account, or creating a social contest please don’t hesitate to call us at 925-461-4606 or email cfrates@cimasystems.net.

Get More Social Traffic with CIMA and Thrupons

Posted on April 24th, 2012 by CIMA Systems  |  No Comments »

Social Media is one of the fastest growing technologies today. When it comes to Facebook, Twitter, or blogging, how well is your dealership utilizing these important customer communication tools? With CIMA Systems, your customers can access all your specials through your CIMA generated emails, your website, your Facebook page and now via Thrupons (Similar to Groupons, Living Social).

We assist you in taking full advantage of Social Networking from the initial development of your Facebook/Twitter/Thrupons sites, to posting ongoing dealership promotional offers. Thrupons allows you to create custom online deals, as well as provide hard copy print outs for your customers to redeem. Once we post your promotions to Thrupons, they are automatically updated on your “Current Deals” Page tab on Facebook! In addition to the automatic posting of your coupons to Twitter and Facebook, we will provide you with a custom designed welcome webpage which serves as an introduction to your dealership’s Facebook presence.

When a customer clicks on the coupon, it automatically pulls their name from their Facebook account, places it on the coupon, AND posts to their Facebook telling all of their family and friend that they got that coupon from your store. Further, if the family or friend member clicks on the coupon it then posts to their Facebook and tells all of their family and friend about your offer. It is a GREAT way to have your promotions go viral to customers outside of your DMS. Thus no need to pay Groupon fees of 50% of your deal, with CIMA Social…it is unlimited deals for a flat monthly fee of $399 for unlimited coupons/postings.

Remember, all of this is automatic, you do nothing! Keep requesting your CIMA events with coupons, and we will integrate everything with your Facebook page. Plus, we will work with you to gain more followers and traffic to your social sites, website and dealership by promoting your dealership on Facebook, , Twitter, and the Thrupons Social Buying Network.

We are offering all of this to you for a small FLAT monthly fee. If you have any questions on Thrupons, would like more information, or to request other CIMA-built pages, please contact Marie Carter at (925) 461-4616.

Timeline is Coming to Facebook: What You Should Know

Posted on March 30th, 2012 by Marie  |  No Comments »

What is Timeline?

Timeline is a new display format Facebook is requiring all individuals and businesses to use starting between now and April 5.This will be a rolling change Facebook implements.

Facebook Time Line

Timeline makes it easier for your customers to view the history of your brand, as they are now able to easily navigate your past posts and activity. If your dealership maintains an active Facebook business page, there are a few important things to know and actions to take in the coming days.

Cover Photo

The Cover Photo is a large (850 x 315 pixels) picture that sits at the very top of your page. This photo can be of almost anything, but you will have to upload it manually.

There are a few rules regarding this cover photo:

- You cannot post promotional or price information. This means, no coupons or sales announcements can be used in the photo.

- No references to Facebook features (“press the ‘like’ button now”) or calls-to-action (“tell your friends”) can be placed here.

- Covers must not be false, deceptive or leading

It is important to choose a photo that communicates what your brand is about. If you want to feature a vehicle photo, choose something that makes viewers connect with the ‘feeling’ that vehicle gives them. Or, if you have a great employee photo, upload it there – the decision is up to you. Just remember this photo is not a direct selling tool, it’s merely an opportunity for you to add something aesthetically pleasing to support your dealership.

Custom Pages

Some of you (especially our Thrupons customers) have had CIMA build or edit custom tabs, or welcome pages for you. You may have even created one yourself. These pages initially were limited to a width of 520 pixels, but now with Timeline, they can be stretched to 810 pixels. If you would like your CIMA-built pages adjusted, please contact your Account Executive. We will only be converting new customers and those who specifically request the change.

About Description

Under your profile photo, there is now room for a lengthier “About” description where you can write a brief description of your dealership (now 170 characters).

Update More Often (But not too often)

If your dealership posts once every couple months, it will now be more obvious to your customers that you’re not active with date formatting changes Facebook is implementing. We suggest posting once a week or so for the best results, so if you are not in that habit yet, now would be a good time to start!

If you have any questions on the timeline page, Thrupons, or to request the widening of your Welcome or other CIMA-built pages, please contact Marie Carter at (925) 461-4600.

For a comprehensive list of all the changes coming with Timeline, please see the Kiss Metrics article here: http://blog.kissmetrics.com/new-facebook-pages/

Little Bits of Engagement on Facebook Can Go a Long Way

Posted on December 14th, 2011 by Marie  |  No Comments »

 

Looking for new ways to engage your customers on Facebook? Ask them a question that is not too personal, but fun to answer! Recently, one of our customers had a hefty response when they simply asked, “What was your first car?” This question seemed to hit their followers’ sense of nostalgia and they enjoyed a full day of engagement sharing about their pasts. Obviously this question might not bring in the repair orders like an oil change coupon, but it did a lot to keep their brand in the front of their customers’ thoughts, and fostered that friendly bond so many dealers seek to strengthen.

The internet has lead to more people shopping around for service, but it is still important for dealers to offer more than just coupons to keep their customers coming back. When you read yelp reviews, rarely are the 5-star businesses just the ones with the cheapest deals. They are the places who make their customers feel valued, show their employees are approachable and maintain a reputation of being on the customer’s side. Little bits of engagement on a personal level with your customers can show them you are not just another coupon page or online scheduler. Your dealership is a family of real people, working hard to ensure they get the greatest service at the best prices. People want to do business with people they trust, not just the website who offers a $5 oil change. In the end, it’s these interactions that will help your dealership stay in the forefront of your customers’ minds when they need help. Facebook and Twitter are precisely the platforms to use for these discussions. Spend some time this week thinking about what you can ask your customers that gets them excited about their cars and helps them see your dealership’s real character at the same time.

A Proven Way to Market Outside of Your Database

Posted on October 3rd, 2011 by cima  |  No Comments »

We at CIMA Systems are continually searching for new ways to promote your dealership offerings in an effort to drive more traffic into your dealership. Many of our dealers have had us design their Facebook and Twitter accounts, which have resulted in additional ways to market to your customers, their family and friends. We are proud to announce our new partnership with Thrupons (competitor to Groupons) which allows us to announce your CIMA generated email promotions automatically to your dealerships Facebook page, Twitter page and now Thrupons Social Buying Network. With CIMA Systems Now your customers can access all your deals through your CIMA generated emails, your website, your Facebook account and now via Thrupons.

 

For a small FLAT monthly fee, we will add custom features to your Facebook page, including a “Special Deals” tab that will always house your latest and greatest coupons. it’s automatic, you do nothing! Plus, we will work with you to gain more followers and traffic to your social sites, website and dealership. Partner with us to make the most out of your online presence. Ask us for a demo today!