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CIMA Systems ranked at the top of DrivingSales Vendor Ratings in the Fixed Ops category in 2013

Posted on February 1st, 2014 by CIMA Systems  |  No Comments »

 CIMA Systems ranked at the top of DrivingSales Vendor Ratings in the Fixed Ops category in 2013

CIMA Systems Top Rated Vendor in Fixed Operations Category for Dealer satisfaction

Pleasanton, CA – January 24, 2014 – CIMA Systems has been ranked as the “Top Rated” Fixed Operations vendor in the fifth annual DrivingSales Vendor Rating for 2013.

“We at CIMA Systems continue to be blessed in receiving this prestigious rating, making this the fifth year in a row”, said Gary Nixon, President & CEO, CIMA Systems. “We are so fortunate to have such dedicated employees that truly give it their all to customer satisfaction as well as product development/enhancements”. “Our continued 5 star rating from our dealership partners is a wonderful tribute to our entire team”. 

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Cima Systems With Driving Sales Dealer Satisfaction Award 2014

Posted on January 24th, 2014 by CIMA Systems  |  No Comments »


CIMA Systems receives a “Top Rated” Award for Dealer Satisfaction in Owner Marketing Category

Pleasanton, CA – January 24, 2014 – CIMA Systems is the recipient of a “Top Rated” Owner Marketing award in the fifth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today in conjunction with the 2014 National Automobile Dealers Association (NADA) Convention & Expo.

“We at CIMA Systems continue to be blessed in receiving this prestigious award, making this the fifth year in a row”, said Gary Nixon, President & CEO, CIMA Systems. “We are so fortunate to have such dedicated employees that truly give it their all to customer satisfaction as well as product development/enhancements”. “Our continued 5 star rating from our dealership partners is a wonderful tribute to our entire team”.

CIMA Systems works like a Virtual Business Development Center using multi-platform marketing and communications to enhance customer loyalty and drive vehicle, services and parts sales to dealerships. Their unique product can replace one to five vendors and drive down dealership expenses while providing dealership management with insightful demographic insight, and sales and marketing data to fine-tune their sales and marketing efforts.

“We congratulate CIMA Systems on winning a ‘Top Rated’ Owner Marketing Award and for being recognized by its dealer customers for high levels of excellence and customer satisfaction, ” said DrivingSales CEO and Founder Jared Hamilton. “In our fifth year of presenting these awards, we feel especially proud that DrivingSales Vendor Ratings continues to help dealers make smart and informed decisions through thousands of peer reviews that lead them to service providers such as CIMA Systems. We congratulate CIMA Systems on being recognized for top notch performance by the people to whom their services count the most: the dealer community.

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction with vendor products and services, and are based on cumulative ratings tallied and verified over the calendar year (January – December) at Vendor Ratings. Vendor Ratings is the industry’s only neutral, comprehensive vendor rating forum featuring real -time peer reviews and honest competitor comparisons, and provides dealerships with important information from actual customers who have hands-on experience using vendor products / solutions in their stores. Each rating is verified as coming from an actual dealership employee.

Full award results are available online at Award winners are showcased in the Q1 2014 issue of the DrivingSales Dealership Innovation Guide which, in addition to being distributed at the 2014 NADA Convention and Expo, is delivered to every new car dealership nationwide, as well as to the top 100 used car dealerships. For more information on the Dealership Innovation Guide, please visit:

Full award results are available online at Broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony will be available at following NADA.


About CIMA Systems

CIMA Systems patent-pending solution was founded in 2001 with the goal of creating an automated customer interaction tool for the automotive Industry. Today the application helps serve as a 24 hour, automated/virtual business development center (BDC) and is a leading marketing and communication tool used at dealerships throughout North America. CIMA helps dealers retain and engage prospects and customers alike by delivering messages in the way they prefer: phone, email, text, Blog, Social Media, Mobile App and Hosted Live Chat. In addition, CIMA’s ongoing marketing promotions help dealers maximize profits at each touch point in the customer relationship and vehicle life cycle. To find out more about CIMA, visit or call 866-461-CIMA (2462).


About DrivingSales

DrivingSales is a professional network serving the auto industry with dealer-driven news and information, online training, and performance data, all to enable dealers to make critical business decisions at their dealerships. DrivingSales’ mission is to connect progressive dealership professionals to the people and information they need to maximize their success. Founded by a third-generation car dealer, and opened up to the industry in 2008, today DrivingSales has registered users in over 50% of new car dealerships in the US and is active in several other countries around the globe. To learn more about the DrivingSales community, training or performance analytics visit, and

CIMA Systems Media Relations: Michele Wagner ( ), 925.461.4607

DrivingSales Media Relations: Melanie Webber (, mWEBB Communications, 949.307.1723

Your August Templates are Here!

Posted on August 1st, 2013 by Lisa  |  No Comments »

It’s hard to believe that summer is coming to end. It’s time to head back to school and Labor Day is just around the corner… but it is that time and we’ve provided you with templates for all of it!

CIMA would love to hear from you on our designs. Please leave your feedback on our blog form when you place your order!

Click Here to order. And don’t forget, it is always available on the right hand side of our blog under -Seasonal Email Template Order Form-

CIMA Systems and Social Marketing

Posted on July 29th, 2013 by Pam  |  No Comments »

What can CIMA Systems do to help make Social Marketing work for You?

Facebook, Twitter, YouTube, Blog, Pinterest, and Instagram to name a few.  So many choices and so little time.  Spending at least 6 hours per week on Social Marketing can develop a loyal fan base and increase your marketplace presence.

social media icons


Here is how CIMA Systems can help:


Facebook is BIG, in October 2012 it exceeded 2 billion members. A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers. (1)

CIMA can assist by posting your Event coupons through THRUPONS.  Coupons will appear on your Facebook page under Special Deals and also show on your timeline.

coupon icon



Twitter comes in as a strong second place winner for Customer leads.(1)

Tweet your Sales, Service and Parts specials and include a link to your Event on your website. Followers who are interested in your specials will have easy access to schedule service or research your vehicle inventories.

CIMA will provide a jpg or pdf of your Event template for you to post on your website. When you tweet it, add a link (tiny url) to your website page where the Event is posted.



Marketing over YouTube is much more indirect than buying keywords on search sites or putting banner ads on pages.

Post videos of your Vehicles, Sales Specials, Service Center, Parts Boutique and customers responses when purchasing a new vehicle or on the great Service they received. Make them fun and short.

CIMA can add video links to your email templates. Including video links will increase your YouTube audience/marketing reach by allowing your customers to forward to friends and family. 



70% of Pinterest users say they use the site to get inspiration on what to buy.  There are many ways to use Pinterest for positive-ROI benefits.

CIMA can provide images of your Sales, Service and Parts Events.  You can pin these along with additional photos of your Vehicles and Accessories (promote your parts boutique), and Service department. If you place Accessories / Vehicles on Pinterest, CIMA can send targeted emails with links to your Pinterest account.



In the last few years, the use of Instagram by companies has skyrocketed.  With millions of users, Instagram has become the perfect opportunity to get quick messages and photos to your target audiences.

Post new/used inventory in Instagram and encourage fans to share their own purchases by uploading photos and using the dealer’s hashtags. CIMA can promote your Instagram site in emails and include hashtags for contests. Through CIMA email you can encourage your followers to tag your pictures and then reward your customers with discounts and special offers for looking at your pictures.

In the U.S. alone audiences spend at least one half to three hours daily on social media.  It is one of the largest time buckets on mobile devices. Social Media now generates more business exposure and lead generation than ever before.  CIMA is here to help you make the most of your Social Marketing Opportunities!

(1) 2012 State Of Digital Marketing report from WebMarketin123

CIMA’s Latest Update | Increase your Dealership Reviews

Posted on January 31st, 2013 by CIMA Systems  |  No Comments »

Get your Customers talking – Increase your Dealership Reviews!

Now more than ever before, your customers continue to rate/review your dealership on various consumer review sites such as Yahoo Local, Insider Pages, DealerRater,, Yelp, and Google+. These types of review sites are getting a lot of attention right now, and are expected to get even more in the future. Depending on the customer reviews on any of these sites, the exposure can affect your dealerships traffic, conversation rates and ultimately your business as a whole.

To help your business and your customers get the word out through these review sites, CIMA Systems has implemented an update to prompt your customers to leave reviews and/or comments on some of the top sites after completing a Sales or Service survey with favorable results for your business.

CIMA Systems currently sends out your Sales and/or Service Survey once the customer has purchased a vehicle or serviced their vehicle. Selective survey questions are rated on a scale of 1-5 (with 5 being the best). With this updated feature, when the average score of the customers survey totals an 80% score or better, CIMA will then ask them to please rate you on one of these sites: Yahoo Local, Insider Pages, DealerRater,, Yelp, and Google+. Should you receive an overall survey score of less than 80%, the system thanks the customer for their survey as before this update.

Dealership Review Page Sample

By asking your customers that have already provided positive feedback for your business to rate you on various community based feedback sites, you can expand your customer base and reputation within the online community. This will help to spotlight your dealership and make a positive association to current and prospective customers.

Your surveys have already been automatically updated with this new release. Should you have any questions, please contact your CIMA Account Executive.