CIMA announces industry veteran Tom Austin as Sales Exec

CIMA Systems, a Customer Interactive Management Application (CIMA) that serves as an automated business development center (BDC) for dealerships, announced the hiring of Tom Austin as Regional Sales Executive to the Northeast region. In Austin’s new role with CIMA, his primary responsibility will be overseeing sales to all dealerships in the area. Bringing more than thirty years of experience with the Chrysler, LLC, Austin was the Five Star Manager at Chrysler’s Mid-Atlantic Business Center from 2003-2008, where he exceeded Sales Training Revenue targets during each year of his tenure.

Austin’s impressive record at Chrysler included overseeing all aspects of the Five Star Certification Program for the Mid-Atlantic Business Center’s 340-plus Chrysler, Jeep, and Dodge dealerships. Austin also managed all planning, development, and promotion for new product launches and was directly responsible for administering training campaigns for the entire Mid-Atlantic Business Center management and field staff.

A graduate of Penn State’s Business Management program, Austin has extensive experience within the Chrysler Corporation. Prior to becoming a Five Star Manager he held the positions of Minneapolis Zone Dealer Development Manager and Zone Process and Training Manager, among others.
“I’m very excited to be a part of CIMA Systems,” Austin said. “While I was at Chrysler, we private labeled the CIMA System and I was so impressed I felt the need to get involved. Dealer feedback from the system has been extremely positive.”

“The addition of Tom to our team is a reflection of CIMA’s continued strong growth and expansion,” says Gary Nixon, President & CEO of CIMA Systems. “Tom’s extensive background in sales and management will help us expand CIMA further into the northeast region and we’re very honored to have him join our team.”

Chrysler LLC Partners with CIMA Systems for Automation of Dealership Customer Communications

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PLEASANTON, Calif. – Feb. 4, 2008 – CIMA Systems, a Customer Interactive Management Application (CIMA) that serves as an automated business development center (BDC) for dealerships, today announced it has partnered with Chrysler LLC to provide automated marketing and communications applications to its  Chrysler, Jeep® and Dodge dealerships. Under the new program, Chrysler has privately labeled the new system Chrysler Interactive Management Application (CIMA). It’s available immediately through Chrysler’s “Dealer Connect” Web site. 

After conducting extensive research into communication tools to help generate dealership revenues and profits while improving customer satisfaction, Chrysler chose to partner with CIMA Systems because of its ability to help dealerships conduct proactive and personalized customer communications, generate customer loyalty and drive additional sales.

CIMA automatically captures vehicle, parts and customer data in a dealership’s management system (DMS), and then communicates important dealership marketing and advertising messages for one low flat monthly fee. In addition, CIMA is able to communicate with a dealership customer the way that customer prefers, whether it’s by telephone, e-mail or text message. This type of personalized, automated customer communication helps Chrysler, Jeep and Dodge dealers reach and engage their customers, while also reducing the need for expensive third-party call centers. Chrysler’s CIMA program works in conjunction with its SmartLink and Owner Loyalty Program. 

With the CIMA base system, dealerships will receive CIMA’s patent-pending automated reminder system, automated appointment system (phone or Internet) and advanced reporting tool (CIMAVision).  

“We’re honored to be chosen by Chrysler as a partner in supplying our advanced marketing tools and look forward to a lasting partnership,” said Gary Nixon, President & CEO of CIMA Systems.  “Together, we can help Chrysler dealers generate more revenue and profits while lowering expenses.” For more information on CIMA Systems, or its products, please visit www.cimasystems.net or call (925) 461-4600.  

 

Insignia Announces Integration Alliance with CIMA Systems

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ROCK HILL, SC — Feb. 4, 2007 — Insignia Group, a leading provider of dealership Accessory Sales Systems, announced an integration alliance with CIMA Systems, a customer interactive management application. Through the alliance, Insignia and CIMA Systems will offer mutual dealership clients special pricing on the combined systems. The integrated solutions will provide tools to leverage communications with retail customers while capturing increased profits through accessory sales, promotions, and regular dealership service visits. The combined systems will enable dealers to efficiently track and maintain accurate customer data; manage multi-faceted customer communications programs; and evaluate response.  

 “We are excited to be working with CIMA Systems to further simplify the sales process,” said David Copp Stringer President of Insignia Group. “Our joint solution will give dealers the latest technology based tools to reach and engage their customers.“ 

By joining together, Insignia and CIMA Systems will provide dealers a powerful marketing platform for staying in touch with customers. Dealerships will now be able to leverage CIMA’s powerful marketing platform to link directly to the Insignia accessory sales system.  This allows customers to see dealer pricing and accessory promotions specific to their vehicle and place accessory orders immediately. If the accessory is special ordered, CIMA will automatically notify the customer once the accessory arrives and allow them to immediately schedule an on-line service appointment to get it installed.

 “We at CIMA are excited to provide our customers yet another valuable integration which will drive business into their dealership. The integration between CIMA and Insignia will result in dealers selling more accessories while meeting our motto of “Make it easier for your customers to do business with you””.   – Gary Nixon, President & CEO of CIMA Systems, Inc. 

See the systems demonstrated together in booth 3133W at the NADA Expo February 9-12, 2008.

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Suzuki Selects CIMA Systems as a Preferred Marketing Vendor

PLEASANTON, Calif. – October 2, 2007 – CIMA Systems, a Customer Interactive Management Application (CIMA) that serves as an automated business development center (BDC) for dealerships, today announced they’ve been selected by Suzuki Motor America as a preferred marketing vendor.  

CIMA’s automated communication system captures any vehicle, parts and customer data from a dealership management system (DMS) and communicates two-way unlimited marketing/advertising campaigns to any dealer customer based on the data extracted. In addition, communication to each customer is delivered to them in the way they prefer, i.e., phone, email or text. With the CIMA base system, dealerships will receive CIMA’s patent-pending automated reminder system, automated appointment system (phone or web) and advanced reporting tool (CIMAVision). CIMA enables dealers to communicate with their customers in the way they prefer and includes the ability to attach e-coupons to up sell additional products and services. Customers can then use the automated system to schedule their appointment via a toll free phone number or online. Before their appointment, CIMA will automatically contact the customer with an appointment reminder, using their preferred method of communication.  

In this way, CIMA is providing Suzuki dealerships a complete service and parts process, giving them the best chance to break through the marketing clutter and garner additional in-store leads and service revenue.  

“We’ve been working closely with Suzuki over the past year and are thrilled to be selected as a preferred Suzuki vendor,” said Gary Nixon, President and CEO of CIMA Systems. “The dealerships currently using our system have seen phenomenal return on investment numbers, and we look forward to helping Suzuki dealerships lower their no-show rate, increase upsells, better track their success with reporting and ultimately increase sales in their dealerships.”   

Dealers utilizing the CIMA System will receive special co-op dollars, on top of reduced pricing, from Suzuki for using this forward-thinking marketing technology.  For more information on CIMA Systems, or its products, please visit www.cimasystems.net or call 925-461-4600.

Chrysler Partners with CIMA Systems

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CIMA Systems is excited to announce our partnership with Chrysler Corp., which will bring Chrysler dealers the premier system for communicating important promotions/information to customers. This collaboration is the result of Chrysler’s substantial research into tools to help generate revenues and profits for their  dealerships while improving customer satisfaction via world-class communications. In today’s competitive environment, pro-active and personalized customer communication is paramount to building customer loyalty and driving sales. The system will be called the Chrysler Interactive Management Application and will tentatively roll out in August. With this roll out, Chrysler will announce special pricing to their dealers.

Mitsubishi Chooses CIMA as Their Exclusive Preferred Technology Vendor

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 CIMA Systems is honored to be selected as the only totally-automated, technology-based endorsed marketing partner for Mitsubishi Motors of North America, Inc. Diamond Care Service Marketing Program.

Mitsubishi offers special pricing and co-op assistance for their dealers. “We are extremely proud to be chosen as one of Mitsubishi’s preferred marketing partners for the Diamond Care Service Marketing program and know that by working together, we can ensure each Mitsubishi dealer creates more compelling and profitable marketing campaigns this year,” said Gary Nixon, President and CEO of CIMA Systems.

More information on our website.