We at CIMA Systems are continually searching for new ways to promote your dealership offerings in an effort to drive more traffic into your dealership. Many of our dealers have had us design their Facebook and Twitter accounts, which have resulted in additional ways to market to your customers, their family and friends. We are proud to announce our new partnership with Thrupons (competitor to Groupons) which allows us to announce your CIMA generated email promotions automatically to your dealerships Facebook page, Twitter page and now Thrupons Social Buying Network. With CIMA Systems Now your customers can access all your deals through your CIMA generated emails, your website, your Facebook account and now via Thrupons.

For a small FLAT monthly fee, we will add custom features to your Facebook page, including a “Special Deals” tab that will always house your latest and greatest coupons. it’s automatic, you do nothing! Plus, we will work with you to gain more followers and traffic to your social sites, website and dealership. Partner with us to make the most out of your online presence. Ask us for a demo today!

DealerPro has helped over 900 Dealership and Automotive Organizations in the past 10 years dramatically improve their fixed operations gross profit with side-by-side, hands-on training and coaching of service and parts personnel. DealerPro not only shows your people what to do and how to do it, they return each month for an entire year to make sure that the processes and procedures they installed are being followed by working with your Advisors and actual Customers in your service drive. This is not a one-time classroom session or some short-term consulting visit. This is a serious Training Program designed to effect permanent change in your Dealership and generate lasting Profits.

DealerPro has generously offered all CIMA Dealers a Limited Time Specially Priced Profit Potential Analysis. You can have this Profit Potential Analysis done at your Dealership for only $495! A $995 value. DealerPro will come to your dealership, collect and analyze your fixed operations data and show you 7 Different Areas of Opportunity in your Dealerships Fixed Operations! Even more important, they will show you where you can increase Profits and Service Absorption. And provide you with a “first level” business plan based on your specific dealership’s opportunities.

This is a Limited Time Offer. Call Gary Nixon at (925) 461-4601 or DealerPro CEO, Don Reed at (888) 553-0100 now for your Profit Potential Analysis. Just mention the CIMA Systems/DealerPro Special Pricing Offer.

We at CIMA Systems are excited to announce our new Customer Loyalty Rewards Program called CIMA Loyalty Rewards. As you know, People enjoy getting rewards and Customers are willing to buy more of your product when they’re rewarded for their loyalty to your brand.

In fact, 80 percent of customers who participate in a rewards-based customer loyalty program say their membership in the program influences their purchasing decisions.

Creating loyalty with your customers is the key to building your brand and increasing profits. A comprehensive, value-based customer loyalty approach builds loyalty with a broad set of customers. But even more importantly, it focuses on your most profitable customer profile—those who are frequent patrons, and those who buy a variety of your products and services. The program builds loyalty by rewarding these customers, and provides incentive to the casual customer to buy more goods. This strategy fundamentally changes your customers’ buying behavior so they buy more—and more frequently—from you.

If you are interested in seeing a demonstration of the new CIMA Systems Loyalty Rewards Program, please contact our office.

Successful email marketing requires a clean email list. The size of your list is not as important as is the quality of the email addresses in your database. Important emails are sent out each day on behalf of your dealership. Service Reminders, Special Order Parts, Vehicle Ready, Surveys (to name a few) all require valid email addresses to ensure delivery to your customer. Listed below are a few simple ways to keep your email list clean:

1. Enter only valid email addresses – Avoid entering bogus email addresses into your database. Invalid email addresses like na@aol.com, noemail@yahoo.com, abc@abc.com, or emails made up by the dealership should be deleted from your name file. Bogus email addresses affect delivery rates and reputation. If you have to enter an email address, use na@na.com or none@none.com. CIMA Systems will filter out these email addresses from loading into CIMA.
2. Delete bounced emails from your name file. CIMA Systems will delete bounced email addresses from your CIMA System instantly. However if you do not remove bounced email addresses from your database, those emails will reload into CIMA once we run another import from your DMS. This is important because big ISP’s such as Yahoo or AOL, will label you as a spammer if you repeatedly try sending emails to non-existing (expired, mistyped, etc) addresses. This is because it may appear to them as typical spammer practice.
3. Flag customers who have opted out of email as “do not email” in your database. Please contact your DMS support center for instructions on how to flag opt-outs.
4. Actively seek email addresses from your clients. Opt-in email lists achieve higher open/click-thru/retention rates. Customers who are willing to opt-in to receive your email messages are more likely to open, read, and purchase products and services. Customer facing associates should ask for emails addresses and educate customers on the benefits of giving their email address. On the service drive or in the cashier’s office, associates should not only ask for email addresses but they should also verify the email address on file is still active.

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Well managed loyalty programs with superior customer interaction and follow-up can result in members spending on average twice as much per year as compared to non-members. MediaTrac^TM, a leading provider of customer loyalty and retention programs for auto dealerships, has announced that it has signed an agreement with CIMA Systems to use MediaTrac’s leading rewards-based loyalty and retention platform, LoyaltyTrac, to power a new comprehensive multi-level customer loyalty rewards program: CIMA Loyalty Rewards. CIMA Loyalty Rewards will be marketed by CIMA Systems and provide auto dealers with a fully integrated suite of tools to institute a customer loyalty program and manage the program with superior customer interaction and follow up. CIMA Loyalty Rewards will help grow Sales and Service business, while increasing customer loyalty and retention.

“It has always been our policy to listen to our dealers and add the best in technology to help them stay competitive. Our dealers have asked for us to provide them a loyalty rewards program and we teamed up with MediaTrac’s LoyaltyTrac due to their advanced technology in this area. The addition of CIMA Loyalty Rewards to our existing product set allows us to continue to remain the most advanced and complete Owner Marketing Communications System in the industry. CIMA Loyalty Rewards enables dealers to manage every possible customer touch point, be it email, phone, text, social networks, blog, loyalty rewards, etc. Dealers now have the most comprehensive and effective loyalty rewards program on the market,” said Gary Nixon, President and CEO, CIMA Systems.

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By the end of 2011, It’s projected that over half of the U.S. population will be using smartphones. This means your customers will be opening your emails more frequently on their phones instead of computers, and will likely not be connected to a printer while they are viewing your coupons. It’s time to start shifting from printable coupons, to mobile coupons.

How do you get mobile coupons added to your CIMA emails? It’s simple! Let us know you want your coupons to be valid on mobile, and we will add a line telling the customer they can show the coupon on their phone to redeem the offer.  When the customer comes in, have your cashier honor the coupon presented. Using mobile coupons is yet another way to make it easier for your customers to do business with you, and we’re here to help make the transition a smooth one.

Would you like to increase your service and parts gross profit by 40% or more? What would achieving 100% service absorption do for you and your dealership in these tough economic times?

If we have peaked your interest, CIMA would like to introduce you to DEALERPRO Training Solutions. A CIMA Preferred Vendor and NADA University Partner!

Listen to what one Dealer Principal has to say about DealerPro Training Solutions.

DEALERPRO has helped over 900 Dealership and Automotive Organizations in the past 10 years dramatically improve their fixed operations gross profit with side-by-side, hands-on training and coaching of service and parts personnel. DEALERPRO not only shows your people what to do and how to do it, they return each month for an entire year to make sure that the processes and procedures they installed are being followed by working with your Advisors and actual Customers in your service drive. This is not a onetime classroom session or some short-term consulting visit. This is a serious Training Program designed to effect permanent change in your Dealership and generate lasting Profits!

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We at CIMA continually enhance our Products and Services to keep our dealership customers in the forefront of ownership marketing communications. We recently implemented the opportunity for 2^nd and 3^rd Tier DMS Systems (e.g. Autosoft, AutoMate, ACS) to contact your customer when their Vehicle is Ready (via email/phone/text) as well as Part Ready Notification (via email/phone).

In order to use this feature, simply go to the “ON DEMAND” tab within your CIMAVision Reporting Tool and select the notification you would like to send to your customer (“Special Order Part” or “Vehicle Ready”). Once selected place the customer number in the “Customer ID” field and your CIMA Systems will complete the customer name and contact information automatically based on your DMS data. Next, click on the type of communication method you would like the notification to be sent and your CIMA System will send the appropriate notification automatically. If you have any questions regarding this enhancement, please contact the CIMA System help desk.

OpenTrack is an interface into the DealerTrack DMS. It gives best-in-class third-party solution providers real-time bi-directional access to a dealership’s data. CIMA Systems is now OpenTrack certified which allows us toPUSHBACK service appointments made through CIMA into your DealerTrack DMS.

Open Track also allows us to notify your customers when their vehicle is ready for pick-up (via email/phone/text) in your Service Department

If you have DealerTrack/Arkona as your DMS and are interested in either of these enhancements, please call CIMA today.

We at CIMA Systems are proud to announce we have won the “Highest Rated” award for the category of Owner Marketing as well as CRM – Fixed Operations in the second annual DrivingSales Dealer Satisfaction Awards.  CIMA received the highest ranking for dealer satisfaction in multiple categories, as determined by the thousands of auto dealers who are part of the DrivingSales.com community.

We would like to thank you all for contributing your feedback which allowed us to be recognized for the high quality customer service we strive to provide each day. It is an honor to receive this award and it is important to us to continue meeting all your needs in the future.

Here are just a few updates on what we’re working on to improve your CIMA experience:

- Providing seasonal, holiday and custom pre-designed templates on a monthly basis

- Expanding our  library of manufacturer-specific  templates that comply with corporate standards

- Continually updating our email templates to match mobile-friendly trends

- Special Order Parts and Vehicle Ready Notifications are now available on demand

- CIMA Systems is now OpenTrack certified with DealerTrack, and now offers appointment pushback and Vehicle Ready and Special Order Parts Notification for 2^nd and 3^rd Tier DMS

Our goal is to help your dealership grow profits and satisfy your customers through the use of our available products and services. We will always need your help to know what we are doing well and what we can do to make your experience with us better. Please keep in touch so we can work together to make this year a successful one.