What is Timeline?
Timeline is a new display format Facebook is requiring all individuals and businesses to use starting between now and April 5.This will be a rolling change Facebook implements.
Timeline makes it easier for your customers to view the history of your brand, as they are now able to easily navigate your past posts and activity. If your dealership maintains an active Facebook business page, there are a few important things to know and actions to take in the coming days.
The Cover Photo is a large (850 x 315 pixels) picture that sits at the very top of your page. This photo can be of almost anything, but you will have to upload it manually.
There are a few rules regarding this cover photo:
– You cannot post promotional or price information. This means, no coupons or sales announcements can be used in the photo.
– No references to Facebook features (“press the ‘like’ button now”) or calls-to-action (“tell your friends”) can be placed here.
– Covers must not be false, deceptive or leading
It is important to choose a photo that communicates what your brand is about. If you want to feature a vehicle photo, choose something that makes viewers connect with the ‘feeling’ that vehicle gives them. Or, if you have a great employee photo, upload it there – the decision is up to you. Just remember this photo is not a direct selling tool, it’s merely an opportunity for you to add something aesthetically pleasing to support your dealership.
Some of you (especially our Thrupons customers) have had CIMA build or edit custom tabs, or welcome pages for you. You may have even created one yourself. These pages initially were limited to a width of 520 pixels, but now with Timeline, they can be stretched to 810 pixels. If you would like your CIMA-built pages adjusted, please contact your Account Executive. We will only be converting new customers and those who specifically request the change.
Under your profile photo, there is now room for a lengthier “About” description where you can write a brief description of your dealership (now 170 characters).
Update More Often (But not too often)
If your dealership posts once every couple months, it will now be more obvious to your customers that you’re not active with date formatting changes Facebook is implementing. We suggest posting once a week or so for the best results, so if you are not in that habit yet, now would be a good time to start!
If you have any questions on the timeline page, Thrupons, or to request the widening of your Welcome or other CIMA-built pages, please contact Marie Carter at (925) 461-4600.
For a comprehensive list of all the changes coming with Timeline, please see the Kiss Metrics article here: http://blog.kissmetrics.com/new-facebook-pages/