DealerPro selects CIMA platform to integrate with SMART

DealerPro, the training group specifically for dealers, announced today they have selected CIMA Systems as the exclusive communications provider to integrate with DealerPro’s SMART System in order to maximize profits in the Service Department.  

SMART, short for Scheduled Maintenance at Regular Times, is DealerPro’s proprietary service menu system that helps dealerships and manufacturers maximize profits per customer and service visit. In addition to the SMART system, DealerPro trainers will use their more than 22 years experience to consult and train service departments on the integration of SMART into their current process.

By integrating SMART’s service menus with CIMA System’s product suite, customers will receive scheduled communications from the dealership regarding a needed service or repair. The e-mail will link directly to the dealership’s SMART system, which takes the customers to an online list of manufacturer recommended services. From the menu, the customer selects the services needed and can automatically schedule an appointment, by web or phone. In addition, using SMART, customers can also view dealership labor and parts rates, view videos or listen to audio clips and receive automated appointment reminders 24 hours before an appointment. The integration of CIMA will also help dealerships attract and retain current customers by keeping them informed and up to date via regularly scheduled communications and promotions.

Using DealerPro and CIMA together, dealerships can increase service revenue by more than 40 percent, the companies said. In addition to the SMART system, DealerPro will offer consulting and training knowledge to ensure staff members are using the system to its full potential. As a part of the partnership, CIMA will recommend DealerPro’s training and consulting program to their clients.

For more information visit www.dealerprotraining.com