Make 2008 your most profitable year ever: part 3
6 Dec
Determine the pros and cons of each of your marketing methods for maximum success.
by Gary Nixon for Digital Dealer
In the last of my three part series on the right marketing mix for 2008, we’re going to focus on a growing and exciting portion of the automotive industry: new technology tools. This last year brought several intriguing ways to communicate with customers on a 24 by seven basis, including: text messaging, interactive chats or instant message (IM), and blogs. I think we’ll see an explosion in these communication methods in 2008 and would like to share with you some of the pros and cons for each of these tools. My hope is that by sharing the advantages and disadvantages with you for each marketing method, you’ll be able to determine the right marketing mix for maximum success in your dealership this next year.
