Determine the pros and cons of each of your marketing methods for maximum success.
by Gary Nixon for Digital Dealer

Dealers often ask us, with the many ways to reach out to customers which channels work the best for communicating important dealership promotions/recommendations to drive customers for life? Mailers, business development centers, emails, automated calls, enewsletters and blogs are just samples of various communication possibilities. In this series I’d like to help demystify some of the more common forms of marketing communication and share with you the pros and cons of each. There’s a variety of ways to bring in customers, all of them with good and bad points. Regardless of which way you choose to pull in customers, sending the right message at the right time and in the right way is your best bet for pulling in additional leads and sales.

This month’s article will focus on the advantages and disadvantages of direct mail and email. In future articles we’ll focus on: automated phone calls, live phone calls (or Business Development Centers-BDC’s) and newer technologies such as text messages and Blogs (or timely two-way enewsletters).

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