Archive | November, 2007

Make 2008 your most profitable year ever: Part 2

15 Nov

Determine the pros and cons of each of your marketing methods for maximum success.
by Gary Nixon for Digital Dealer

In my last article I shared with you some of the pros and cons of two marketing methods you’ll be considering in your marketing mix this next year, direct mail and emails to your customers. While both methods have their share of benefits and pitfalls, they are not the only method you’ll be utilizing in 2008 when reaching out to customers. This month, I’d like to focus on the advantages and disadvantages of two other lead generators, automated calls versus live calls, or Business Development Centers (BDC). My hope is that by sharing pros and cons with you for each marketing method, you’ll be able to determine the right marketing mix for maximum success in your dealership this next year.

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Make 2008 your most profitable year ever: Part 1

5 Nov

Determine the pros and cons of each of your marketing methods for maximum success.
by Gary Nixon for Digital Dealer

Dealers often ask us, with the many ways to reach out to customers which channels work the best for communicating important dealership promotions/recommendations to drive customers for life? Mailers, business development centers, emails, automated calls, enewsletters and blogs are just samples of various communication possibilities. In this series I’d like to help demystify some of the more common forms of marketing communication and share with you the pros and cons of each. There’s a variety of ways to bring in customers, all of them with good and bad points. Regardless of which way you choose to pull in customers, sending the right message at the right time and in the right way is your best bet for pulling in additional leads and sales.

This month’s article will focus on the advantages and disadvantages of direct mail and email. In future articles we’ll focus on: automated phone calls, live phone calls (or Business Development Centers-BDC’s) and newer technologies such as text messages and Blogs (or timely two-way enewsletters).

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