CIMA Systems Client Interviewed In Digital Dealer
CIMA Systems Client, Stevens Creek Buick Pontiac GMC was interviewed in Digital Dealer Magazine. They were singled for their “well-honed Internet strategy combining professional-quality vehicle photos, robust market research, valuable vendor partnerships, knowledgeable and competent Internet sales staff, and a passion for being the first to jump on new trends and Internet developments.”
Here is what they had to say about us.
How do you use e-mail campaigns to generate leads?
Mattia: To date we’ve collected about 10,000 e-mail addresses and we use CIMA Systems for our e-mail campaigns. CIMA is a great company because it is automated and very easy to use. We typically do two e-mail campaigns a month, but we’ve found that our biggest issue is spam. Customers get so much junk in their e-mail inboxes that it is hard to get e-mails through. E-mail campaigns for most dealerships are treated like direct mail campaigns, where a 1 to 2 percent return rate is considered good. E-mail campaigns are still valuable, but only in conjunction with other marketing initiatives.
Read the full interview here.
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